Maximising your business’s potential
AWCL provides all the services that companies should get from their Finance Director/CFO, but on an “as required” or “on demand” basis. Our clients have full access to high quality and experienced advice from specialist professionals, without the fixed (and often expensive) cost of a full time executive. The team of three chartered accountants have a combined experience of over 75 years in advisory work for entrepreneurial businesses.
Over a decade of straight forward and impartial advice
AWCL was founded in 2003. At the heart of what we do is maximising the ambition of our clients and securing the best possible result for them. We each work with a small number of clients which allows us to get to understand the businesses intimately and develop a close working relationship with the directors and investors. Our typical clients are backed by either venture capital funds or other third-party investors, but there are exceptions. We really understand the demands of third-party investors and save our clients significant amounts of effort in managing those relationships, allowing them to get on with the important matter of growing their business.
Our approach is that of commercially-minded, finance professionals – in that order. We recognise that, unless the business is allowed to develop in a commercial fashion, there is no business. Nevertheless, there are key financial controls that are required in all businesses, especially those that are growing rapidly. We ensure that the appropriate level of controls are put in place. This is a balance our clients tell us we strike very well.
This commercial approach, our vast network of contacts, our role at the heart of clients’ financial strategy and our backgrounds in corporate finance, provides the perfect cocktail to manage the raising of capital to fuel our clients’ expansion plans, whether via debt, equity or mezzanine finance.